higher quality business card paper stock.higher quality stationery with the logo embedded as a watermark.Meanwhile, effective immediately, NIU Document Services will print only the new logo on all new jobs, including re-orders of previous print jobs.ĭocument Services will post its new online storefront Thursday, July 28, at To help reduce the fiscal impact of implementing the new logo, Document Services is offering a slightly reduced price for new stationery print jobs that include: 15, 2012, the university will require all units to use the new logo exclusively. E-mail for more information.Ī preliminary graphic standards guide with rules for colors, fonts, spacing and sizing, use with the “Learning Today, Leading Tomorrow” tagline and sub-branding is available online.Ĭonsidering the ongoing need for fiscal restraint, NIU units should continue to exhaust existing supplies of stationery, brochures and other print publications.īeginning Aug. Web Communications will notify clients when the change is scheduled to take effect on their websites. 15, and will be implemented across all websites using the NIU templates in Cascade Server beginning Sept.
The new logo will debut on the NIU homepage Monday, Aug. “This design is the most appealing to a great majority of people.” “I feel comfortable that our stakeholders have had a chance to give us their feedback,” Buettner said. In the NIU Today survey, 67 percent of respondents favored the new logo. (The positive percentages soared to 90 among current students and 88 among prospective students.) In the Public Opinion Lab survey, the new logo was favored 72 percent to 28 percent. In both polls, the new logo was preferred by an overwhelming margin. The Division of University Relations also requested input on the final two logo designs via an NIU Today survey that drew 2,886 respondents, 42 percent of whom were students. NIU’s Public Opinion Laboratory conducted a scientific survey via focus groups and the web. Like the tagline, the logo has been improved along the way from input and comments from stakeholders including current and prospective students, alumni, faculty and staff. “Over 3,400 people who care deeply about NIU have provided us with their opinions about various logo designs since we began this effort in January,” Peters said. NIU’s new logo and branding theme are basic tools necessary to position the university and guide its recruitment efforts throughout NIU’s service region, by far the nation’s most competitive market for college students. President Peters and the Senior Cabinet also provided valuable insight and advice during the process. Members of the university’s Branding and Marketing Committee narrowed that number to 25, then to seven and finally to two. The university also obtained submissions from the Pennsylvania-based Joe Bosack Graphic Design Co. I challenged the Branding and Marketing Committee and University Relations to develop a university logo that, when paired with the Huskie Athletics logo, would complete the image of this great university,” Peters said.īuettner invited graphic artists from across campus in January to submit designs, which yielded more than 100 potential logos for consideration. “The Huskie Athletics logo has been so popular and well-received by our students, faculty, staff and alumni. President John Peters, who originally launched the branding effort, is pleased with the new logo and tagline. The new logo and theme, ‘Learning Today, Leading Tomorrow,’ will help shape and steer our communications efforts in a consistent manner.” NIU must clearly define its promise to students, parents, guidance counselors, teachers and taxpayers, including its more than 220,000 alumni. “Our new logo was not just an exercise in creativity, nor was it created in a vacuum,” Buettner said. “The new logo and branding theme are basic tools necessary to position the university and guide its recruitment efforts throughout NIU’s service region, by far the nation’s most competitive market for college students,” said Kathy Buettner, Vice President for University Relations. Working hand-in-hand with the “Learning Today, Leading Tomorrow” tagline, the trademarked logo is the visual component of NIU’s communications efforts to strategically convey a consistent institutional identity. Today’s announcement of a new university logo to accompany the tagline selected in December 2010 – “Learning Today, Leading Tomorrow” – completes the research and design phase of NIU’s institutional brand identity.
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